
Does the website reflect the other materials you have to promote your business? Is the site dated? Refreshing the design of your site can show potential clients the efforts you take to stay relevant. With the right colors and "feel" you can help people see the message you want to convey.
How do you want people to use your site? Have you planned out or tested how people use your site? Does your website take into account various browsers and limitations people ma have?
What is the purpose of your site? What is it that you want it to do? Does your website achieve these goals?
Is your site designed with SEO (Search Engine Optimization) in mind? Is it created with semantic markup? You can save money on your marketing budget with a properly coded site.
Do your design elements accurately reflect your business? Have you created some elements you want to use consistently?
Does this image give people a sense of who/what your business is or does?
What are you handing your clients, vendors, and business prospects. Have you considered bringing those collateral under a unified design?
How effective is your current advertising? What is your ROI? Are you actively tracking the results of your advertising?
What do you do to get the word out about your business? Have you considered developing your online and offline networking efforts?
What are your current efforts to stay in front of your clients? What do you do to retain client or increase chance of repeat business?