search engine optimization Philosophy
search engine optimization is the process in which your website is conditioned to allow search engines to crawl and give a favorable ranking. The key is threefold, four if you want maximum benefit: Good Code, Good Content, Good Community, Good Clicks.
When your site was created it was developed to meet a need or to serve a purpose. search engine optimization was probably not a part of your process. Now that you have your site it's time to fine tune it by adding keywords. Just like fine tuning your employees, business practices and procedures, your website needs the same care. We can help you define what your website should be doing and how to do it. Read more on search engine optimization Good Code below.
Code is the building blocks of every website. The type of code and how it's utilize has a direct impact on your search engine optimization results. Search engines crawl through the code and look for how your site content is displayed and tried to emulate a user experience. We can evaluate your site an let you know what the foundation of your code is and the impact it has on search engine results. Fixing these problems will help you with your search engine optimization Good Code efforts.
Once your site has been created search engines will eventually find and crawl your site. The content on your site is what the search engines will use to determine, relevance of content to keywords entered by their users .This is why having content that is keyword rich is beneficial. The more your content is honed to specific keywords the better your "seo score". It's what we call "Good Content". This consists of using the words and phrases that are relevant to your business, your services and industry and working them into the content and structure of your site. Even with fine tuning keywords there are still elements that go back to the code. There are several coding tags that signify importance and expected content on the page. When you use these elements in conjunction with content you gain a better relevance score.
One of the most important aspects of having a website is getting people to the site and having the web community recognize your site. This can be done in many ways but the best way is to imagine being a good neighbor. We use a process that provides steady and sustainable growth and can help you gain favorable returns through a link building campaign and/or through social media channels. Link Building is an important part of any search engine optimization plan.
Consulting for Search Engine Optimization
We work with a variety of clients with various needs. Each plan is custom tailored to each client. We start with the basics: Get your site to report on how it is currently performing. We add Google Analytics to your website and measure the current traffic rates. Next your site goes through a process to ensure that is being indexed properly by search engines. During the project we evaluate each page for code errors, current content, and incoming links. We look for page loading speeds, mobile friendliness, and a list of other important factors. Our plans include the formation of a keyword and key phrases list.