Search Engine Optimization
Search Engine Optimization is the process in which your website is conditioned to allow search engines to crawl and give a favorable ranking. The key is threefold, four if you want maximum benefit: Good Content, Good Content, Good Community, Good Clicks.
When your site was created it was developed to meet a need or to serve a purpose. Just like fine tuning your employees, business practices and procedures, your website needs the same care. We can help you define what your website should be doing and how to do it.
Code is the building blocks of every website. The type of code and how it's utilize has a direct impact on your Search Engine Optimization results. Search engines crawl through the code and look for how your site content is displayed and tried to emulate a user experience. We can evaluate your site an let you know what the foundation of your code is and the impact it has on search engine results.
Once your site has been created the information contained on your site is what the search engines will use to determine the relevance to keywords entered by their users. "Good Content" consists of using the words and phrases that are relevant to your business, your services and industry and working them into the content and structure of your site.
One of the most important aspects of having a website is getting people to the site and having the web community recognize your site. This can be done in many ways but the best way is to imagine being a good neighbor. We use a process that provides steady and sustainable growth and can help you gain favorable returns through a link building campaign and/or social media channels.
Pay per click advertising is a great way to affordably advertise your site. The key to it’s success is utilizing keyword found on your site, setting appropriate and efficient budgets, and ensuring you have a conversion process for leads to your site. WE have helped people improve their SEO standings, improve their Ad Quality score, thus lowering the cost per click, increasing the effectiveness of their budget and conversions.
We take each client on a case by case basis. We customize a plan based the willingness to change the website, the content, and even the structure. Before we begin we can analyze your website and breakdown the keywords your site is focused around, source competitors keyword list, and much more. Once we know where you stand we can help you evaluate which words you should compete, outlining the cost, and which should be avoided. We can then work with you and your team to create new content, keeping the feel and verbiage where possible.
We use the latest tools and carry licenses for some of the most powerful SEO tools. The tools we use are used by Fortune 500 companies to keep themselves on top. Contact us today to set-up an initial consultation.